AI search: Schema.org is an important extension for the post office!
W
Wolfgang Hauck
Hi everyone,
More and more content is no longer found via classic web search, but via AI-based search systems. These systems increasingly use structured data in the background (e.g. schema.org/JSON-LD) to correctly classify, contextualize and make content visible.
Issue:
Posts and newsletters on Steady are good in terms of content, but they are not technically marked as structured content. As a result, AI search systems (such as Perplexity, ChatGPT-Search, Google SGE, Bing Copilot, Instasearch, etc.) cannot reliably recognize or assign this content. In the long term, this means that newsletter content becomes more invisible — even if it is publicly available.
Suggestion:
When creating posts/newsletters, it should be possible to automatically or semi-automatically add schema.org-Metadaten, e.g.:
Article/BlogPosting for normal posts
EmailMessage/Newsletter for newsletter issues
optional: Organization/Author link
Release date, tags, series membership, etc.
Implementation options:
<head>Automatic embedding in as JSON-LD
Optional button in the “Insert structured data” editor
Automatic reading of metadata (title, date, author, tags)
Why is that important?
AI search systems use contextual matching instead of keywords
Content without structured data will be harder to find in the future
Visibility and reach increasingly depend on it
The problem affects all publishers and creators in the long term
I think this is one of the most important technical additions of all so that Steady content remains future-proof and can still be found.
Thanks for checking & sharing!
Best regards